Gigi Hadid

Bella Hadid launches affirmations hotline through Kin Euphorics brand

DUBAI: US Dutch Palestinian supermodel Bella Hadid has launched a hotline through the brand she co-founded, Kin Euphorics.

A collaboration between Kin Euphorics and The Mayfair Group led to the launch of a hotline that provides callers who dial into +1(332)-222-4444 with daily positive affirmations dreamt up by Hadid herself.

“Getting to connect @kineuphorics and @themayfairgroup for this special collaboration is a blessing for me — our angels on speed-dial crewneck is live now! The affirmations on our hotline came straight from us – I hope they inspire you to spread kindness and be someone’s angel today. If you see this sweater on the street , please go do one thing to make someone’s day.

Thank you @samabrahart @devonnemcfarland and the Mayfair team for your love, connection, patience and heart. I adore you. Thank you to my partner in heart crime and kin @jenofkin and our magical team. I feel lucky. I love you all,” Hadid posted on Instagram.

Brooklyn-based Kin Euphorics, founded by Saudi Arabia-raised Jen Batchelor, boasts non-alcoholic tonics that were “made to transform the world’s oldest social ritual, drinking, into a conscious act of better being,” according to the beverage brand’s official website.

The name Kin Euphorics is a nod to the Greek word “euphoros” – meaning a state of well being.

The brand claims that many of its key ingredients, such phenylethylamine and rhodiola rosea root extract, improve cognitive function and increase energy levels. Kin drinks will also soon be infused with lavender grown on the Hadid family farm in Pennsylvania.

“Throughout my whole life, I have only wanted to promote products and business’ that I wholeheartedly stand by,” wrote Hadid on Instagram following the announcement of her new role as co-founder in 2021. “If it feels unauthentic to me, it’s hard for me to do what I do best. That’s why I am so passionate about sharing with you my newest endeavor, so we can help bring happiness back into the world, through brain health.”

Since starting her meteoric career at the age of 17, the Palestinian-Dutch model has suffered with social anxiety and depression, which she has been transparent about with her fans.

“Since I was 14, I had tried everything to help myself feel better… so I searched and scoured for anything holistic that would help with my chronic exhaustion, depression and anxiety… This is THE drink to make you feel good. Before anything, I was a passionate consumer. It has benefited me for over a year now,” Hadid claimed on social media.

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