Gigi Hadid

Muses: Gigi Hadid, Matteo Berrettini, Maluma… beautiful people at Boss

A quartet of ambassadors put the spotlight on the fall-winter 2023 collections by Boss, a license from the Safilo portfolio.

Brand under contract with Safilo, Boss is launching its fall-winter 2023 eyewear campaign represented by four muses, and not the least: the supermodel Gigi Hadid for the female models and, on the male side, the actor Lee Min-ho, the singer Maluma and tennis player Matteo Berrettini. The “Distinctive Codes” eyewear range expands its offer with sunglasses and optical frames made of Acetate Renew, an eco-responsible material. There is also a concept in polished metal. All models in the collection are equipped with bio-based nylon or high-end plastic lenses containing recycled materials. The frames are obviously adorned with the signature metallic detail representing the iconic Boss stripes.

As for the “Light and Minimal” line, it is characterized by sunglasses and optical frames cultivating a sophisticated style; models that are made, it should be noted, in lightweight high-density acetate for prolonged wearing comfort. These models have a metal structure adorned with the brand’s iconic stripes that appear subtly through the transparent temples.

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