Today in “Who asked for this?” news, Gal Gadot announced the launch of Goodles, a “healthy” take on boxed macaroni and cheese. “This is huge,” Gadot said in a Twitter video announcing the news. Debatable, but let’s move on.
Goodles promises to be a “delicious, nutrient-packed” version of everyone’s favorite 2 a.m. snack. According to a press release, each box has “21 nutrients from organic vegetables,” and key Goodles ingredients include nutrients “extracted” from “organic spinach, organic kale, organic pumpkin.” The mac ’n’ cheese comes in four flavors: Cheddy Mac (think traditional Kraft), Mover & Shaker, Twist My Parm, and Shella Good. Goodles has promised to donate “at least one percent of all products sold to organizations feeding families in need.” It’s what Wonder Woman would want.
GOODLES is HUGE 🌈— Gal Gadot (@GalGadot) November 16, 2021
I'm so excited to bring you what we have been working on for so long.
GOODLES is a gooder Mac & Cheese – that’s packed with nutrients and super yummy! 🦄
Honestly this is the best tasting mac I've ever had.
GG, Founding Partner pic.twitter.com/g8MJhdwh4V
Speaking of the launch with People, Gadot said that she was inspired to join the company as a co-founder by a lifelong love of boxed mac ’n’ cheese. “Mac ’n’ cheese is delicious but it is really bad for you so I was always looking for a better, healthier alternative,” she told the magazine, adding that it was a “really great post-workout snack.” (Walking from the stove to the fridge making this mac ’n’ cheese counts as a workout, right?)
Gadot isn’t the first celeb to make it her mission to make comfort food “healthy.” From Skinnygirl founder Bethenny Frankel to spokesperson for healthy pizza rolls Scarlett Johansson, stars of all kinds love to find ways to take delicious, caloric junk food, and turn it into a reminder that you should really be eating healthier.
Scarlett Johansson doing promo for organic pizza bites is not my question — my question is, this is NOT a paid advertisement???— Jarett Wieselman (@JarettSays) September 15, 2021
Did Scarlett Johansson invest in an organic pizza bites company??? pic.twitter.com/9kc093GGsE
But Gadot isn’t stopping at quick meals. Goodles seems to have bigger lifestyle-brand aspirations. Already, the company is selling merch, including $35 hats, a dog hoodie, special branded roller skates, and something called “The Shredder,” which appears to be a skateboard with four detachable bowls on it. Just don’t try to ride it. The site specifies the Shredder is “not for actual skateboard riding, tricks, etc.”
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